Digital advertising has become a multibillion-dollar industry. Basic Attention As we have seen in recent stories around Facebook and Google have become careless in their never-ending quest for consumer surveillance in the name of creating advertising revenue and building significant data profiles on everyone who uses their platforms. The Brave platform aims to combat the disparity between the relationships of advertisers, consumers, and content creators by paying publishers via Basic Attention Token ( BAT) directly for user-generated attention.
What Is Basic Attention Token (BAT)?
BAT is a digital advertising token built for the Brave browser on top of the Ethereum network. The idea is to remove privacy-invading cookies and trackers that built a data profile based on your browsing history by offering publishers a different way to monetize their content through BAT.
How does it work? By opting into Brave Payments and choosing to see Brave Ads in the Brave browser, users reward their favorite publishers and also generate BAT based on their browsing habits. In fact, the expected revenue share rate will be 70% of ad-revenue for viewing direct-to-user ads in private ad slots. Publishers who opt into this new system receive 70% of ad revenue while users who view the ads will receive 15% of that revenue.
BAT’s Three Key Elements
- Increasing User Privacy
- Removing The Need For Ad Blockers
- Eliminating Ad Blocker Detectors
What Is The Brave Browser?
To truly understand the value of BAT, it’s important to understand the mission of Brave. Brave is a new type of browser that incorporates many of the privacy features that are extensions and add-ons in other browsers. Out of the box, it blocks third-party advertising networks, cookies, and other tracking data that helps companies like Facebook and Google build a digital profile about your browsing habits.
This built-in adblocker speeds up your browsing and saves you money if you’re a mobile user with a monthly data cap. To make up for the loss of ad revenue for content creators, Brave comes with two systems.
Brave Payments divides up the BAT you buy on a monthly basis among the publishers you visit most frequently. Brave Ads hasn’t been implemented yet, but it will be a way for users like you and me to get paid in BAT for seeing Brave-approved ads. So, Brave pays publishers for the actual use of their content and has a plan to pay browsers for choosing to see less intrusive advertisements that cannot track their browsing habits. That’s a win-win situation for everyone involved.
Virtuse Exchange – Your Wallet For Brave.
Users of the browser can now receive 70% of the ad revenue share as a reward for their attention (viewing ads), which they can then contribute to publishers. Publishers who post popular, high-quality content that successfully drives users to interact with ads are also rewarded with BAT.
Virtuse Exchange makes it easy to buy, hold and transfer BAT between USDT, GUSD, BTC and ETH. It’s that easy!
Don’t forget with Virtuse you can also buy, sell, hold and transfer stocks, ETFs, commodities and crypto.
The Virtuse team